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Why next-gen customer experiences will be MACH-powered
Microservices, API-driven, Cloud and Headless (MACH) are the fundamental components of a composable architecture. As Gartner states, ‘Composable business means creating an organization made from interchangeable building blocks. The modular setup enables a business to rearrange and reorient as needed depending on external (or internal) factors like a shift in customer values or sudden change in supply chain or materials.’

In today’s world, brands have shifted towards further innovating omni-channel customer experiences, with the need for agile content and commerce solutions only increasing.

In this session we’ll be discussing how composable architecture/ MACH technology is influencing current digital transformation, whilst also addressing the top misconceptions in the market.

All LIVE attendees will receive a complimentary copy of the latest Forrester report, realised on Tuesday 6th April 2021: Forget About Build Versus Buy; Your Choice Is Customize Or Compose.

Apr 14, 2021 03:00 PM in London

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Matt Bradbeer
Director, Client Partner @EPAM
Matt started his career during the Dotcom Boom in the 90s and has been in and around digital for over 20 years, running the digital or online operations for retailers like Waterstones and Fopp, through to a bank and a number of digital publishing startups. Matt’s day job is a Client Partner for EPAM and he is the MACH Business Lead for EMEA. Matt is one of the co-founders of the MACH Alliance, a global organisation that promotes MACH (Microservice, API, Cloud Native, Headless) technologies and ecosystem.
Kelly Goetsch
Chief Product Officer @commercetools
Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. Kelly has expertise in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce: Dramatically Increase Development Velocity by Applying Microservices to Commerce (O'Reilly, 2016) and E-Commerce in the Cloud: Bringing Elasticity to E-Commerce (O'Reilly, 2014). He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.
Sonja Keerl
Global Head of Product Marketing @Contentstack
Sonja heads up Product Marketing globally for award-winning headless CMS vendor Contentstack. She is also Firestarter and Vice President of the MACH Alliance, challenging the status quo of the enterprise software industry. Sonja brings two decades of industry experience in the areas of marketing, business development and services. Sonja previously worked for traditional CMS vendors Bloomreach and SDL. Sonja is a mother of three and lives near Amsterdam, The Netherlands.